The Background of Search Engine Optimization
Search Engine Optimization (SEO) has been used by thousands of individuals and companies all over the world to generate higher revenues. It is one of the cheapest ways to advertise your website and to get a lot of targeted traffic who are interested in your service and/or products. It is important you learn about the history first so that you can determine the right approach that will appeal to your target market.
How It All Started
Web designers started optimizing web sites for search engines during the middle of the 90s. In the beginning web designers would submit a webpage address or URL to different search engines that would send a spider to navigate and crawl the given page. The spider would gather links to other pages from the page and return the information located on the page to be indexed.
The process involves a search engine spider that will download a page and store it on the server of the search engine. The second program or indexer, will gather different information regarding the page, like words in the content and location, together with the weight for given words and all other links contained in the page, to be placed in a schedule for later crawling.
Web site owners understood what it meant to increase the ranking of their web sites and being visible to their target market through search engine results. They then could create the opportunity for SEO practitioners using either black or white hat SEO. Analyst of the industry in the 1990s, Danny Sullivan, stated that SEO may have been coined and used frequently in 1997.
Early versions of the search algorithms depended on information given by web designers like the keyword meta tag or index files in search engines such as ALIWEB. Meta tags function by giving a guide to every content of web pages. The Meta data can be used to index pages that were found to be unreliable due to the web designer poor choice in keywords. It can become an inaccurate representation of the web site’s true content. If your site become inaccurate or inconsistent Meta tags can change the ranking of various pages.
Keyword density was incorporated during the early parts of SEO. Search engines would usually suffer because of ranking manipulation of overuse of keywords. Search engines had to make some adjustments to make sure that result pages would only present the most useful web sites, instead of unrelated web pages that had only several keywords that really did not mean anything. As time went on more complex ranking algorithms were created and developed by search engines to ensure that visitors got only the most useful results possible.
Currently, rankings in search engines are very accurate and dependable. Search engines use different factors in the algorithms or rankings to significantly minimize link manipulation. Some of the best search engines use more than 200 various signals. Algorithms are not disclosed by the biggest engines to prevent unscrupulous web designers from manipulating the results. Some of the best SEOs have used various approaches, with different techniques and opinions posted in blogs and online forums.
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