SEO for Beginners
Search Engine Optimization (SEO) is one of the most important skills you must both learn and master if you plan on making money with your online business. It can be a tad bit daunting if you are unfamiliar with it, but there is a couple of things you can learn that will help you understand and hopefully be implemented to help you improve your sites ranking.
What is SEO?
If you are new to running a home based business then the first thing you must know is what Search Engine Optimization (SEO) and how it benefits your online site.
Search Engine Optimization is what allows your website/webpage to get better rankings in search engines, such as google, yahoo, bing, thus making it easier for people to view your site. This is why learning how it works first is the most important step you take.
Long story short SEO helps your site and/or online businesses, get exposure on the web making your site more visible and easier to find through search engines indexing software, therefore making it easier to redirect traffic to you site and/or business, improving your chances of receiving a steady stream of traffic.
How is your site or page ranked?
You first have to get your website indexed by search engines before your site make full use of SEO. This works when search engines find your website through the use of different indexing programs such as crawlers or spiders that follows all links that lead to your site or page and downloads copies of it as it goes.
After this process, your site or page will be analyzed and indexed based on algorithms and criteria set by the search engines, thus giving your site its ranking. To achieve this effectively it is best to link build, which is when you create connections to other sites that has similar content to your site.
Benefits of SEO for your site
The benefits of SEO is that it can help improve your site’s web ranking in search engines, thereby increasing the amount of web traffic to your web site. Since your site is now easier to find in the web, it is safe to say that there will be a significant change in the amount of visits to your web site. Remember making you site easier to find means your business will survive, especially if you have a business based online.
Spamming is one way of getting traffic directed to your website, this method however will only work for a short period time, and will be the death of your site.
This type of method works by tricking traffic to get redirected to your site through deceptive techniques, such as using irrelevant keywords and using duplicated content from another site just to try and increase your site’s page ranking.
This initially does generate some traffic to your site, but it will eventually create some problems later on for your site, risking the chance of losing some potential customers.
If you are a beginner learning how SEO works is your first step to managing your online business/website. Understanding how it can help you determine what other steps you need to take in order to fully take advantage of the SEO process in turning your business into a online success.
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