What is Search Engine Optimization and Why Is It Important To Have?

What is Search Engine Optimization?

A lot of businesses rely on the internet to acquire more buyers to generate more sales. Search engine optimization (SEO) is for the most part simple if you know how to approach SEO from all angles and invest in the right resources that will get you good targeted traffic. You have to understand the different factors that will make your web site more visible all around the world.

Describing SEO

SEO is the process of developing and boosting the quality and volume of traffic to a given website via search engines. Search engines search for the most relevant web sites visitors type in known as keywords through organic or algorithmic methods. In some cases the earlier a web site get ranked, the more visitors it will get. Google, Yahoo, and Bing are three of the most popular search engines you will want to get ranked on. SEO targets various types of searches like, images, local searches, and vertical search engines that are industry-specific. The more relevance you gain the more web presence is provided.

Internet Marketing Strategy

SEO is in so many words is much like internet marketing. It monitors closely how search engines function and what visitor are looking for on the internet.  You can optimize your website by changing or editing the content, associate coding and HTML to boost its relevance to given keywords and to eliminate barriers to the indexing functions of search engines.

SEO also mean Search Engine Optimizer; the term was put together by a group of consultants whose task was to optimize projects for different clients. A lot of SEO services are performed in-house by various types of employees.The techniques of SEO can be included into the development and design of the web site, since SEO effectiveness needs to change according to the HTML code of a given site. Being search-engine friendly usually means having the right web site design, content management systems, navigation tools, shopping carts, images and videos and menus to help optimize the site for increased search engine exposure.

More Strategies

There are many different strategies that can be used to optimize visibility in search engines. According to studies, searches will scan search results pages from top to bottom, to find relevant results. Positioning near the top or at the top of the rankings will increase the number of searches who will most likely visit your web site again.

There are other internet marketing strategies besides SEO that can be more effective, depending on the site operator objectives. Running a internet marketing campaign will drive organic traffic to your site, however if you incorporate paid advertisement and affiliates this too will help increase people who will most likely be interested in your products and services.

Your Investment

SEO helps generate your return on investment (ROI). Search engines are not paid by web site owners if they get organic search traffic. Algorithms do change so its not guaranteed that you will stay at the top of rankings. Updating your web site content and boosting the elements that make a good web site will help get your money back quickly.

If you are new to internet marketing and/or need help getting ranked on Google I find Wealthy Affiliate to be the most resourceful when it comes to building out my website. They teach you how to create content, promote your website, and how to attract real live traffic to both your blog and website, and it’s 100% FREE!!! to sign up. If you have time please check out this awesome Online University that is providing me with the knowledge to take my online business to another level.

Thanks for reading and don’t forget to pin, like, share, and comment if you enjoyed reading this article.



  1. Hi there, clean and to the point, thanks for sharing. I get sick of wading my way through some site that’s full of waffle. Your site has lots of good information for a newbie like me lol

    1. Author

      Thank You Aaron

      That’s the angle I hope I to continue staying in. I didn’t want to create a website that was overly complicated to understand just a site that is simple and straightforward for those who are new and is overwhelmed with Internet Marketing Terminology. Once I complete everything my next step is videos to post on the pages. I just haven’t figured what angle to go in with that.

      Thanks for the comment and feel free to view my site anytime and leave a comment and please share (you never know who is having trouble).


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